2016 in Review

 

2016 WAS A SPECIAL YEAR


TAKE A LOOK AT SOME OF THE HIGHLIGHTS OF WHAT HAPPENED INSIDE #MUNDOAMARO

PRODUCTS

This year we launched three new product lines: ShoesActive and Lingerie. We also created an Essentials line with timeless products everyone should own. AMARO produced 16 collections in 2016 with 9,000 unique products. One of our top-sellers was the iconic Trench Coat for wich we produced additional quantities 3 times in a row.

 
 

GUIDE SHOPS

This year we’ve opened several new Guide Shops, bringing the total to 12! They are located in São Paulo and Rio de Janeiro. Just in time for the summer holidays, we opened a Popup Shop in Trancoso, Bahia. 

 
 

MARKETING

AMARO received a huge amount of press coverage this year and was featured in Vogue, Elle, Glamour and Harper’s Bazaar. We lauched our #AMAROGoesTo events series to some of Brazil's largest cities: Belo HorizonteFlorianópolisRio de Janeiro e Fortaleza.

 
 

TECHNOLOGY & DATA

In 2016, we invested heavily in technology and data to realize our vision of building a digitally native omni-channel brand that provides a frictionless purchase experience no matter from what device or location our customers buy. We more than doubled our Engineering & Systems team and AMARO is today as much a technology company as it is a fashion brand.


CUSTOMER HAPPINESS

This year AMARO received the coveted Diamond medal from eBit as well as the RA-1000 from ReclameAqui, ranking at position #8 for women's Fashion in Brazil. We launched a new Personal Stylist service to wow our customers with an even more personalized way to shop.


MANUFACTURING & LOGISTICS

AMARO saw a huge increase in pieces manufactured and orders shipped in 2016. This rapid growth brought our vertically integrated supply chain and in-house logistics capabilities to the test. Nonetheless we achieved one of the fastest and most reliable shipping services in the market with 2.5 hours deliveries in São Paulo and next-day deliveries to Rio de Janeiro.


TALENT & FACILITIES

AMARO is growing fast and adding some of the most talented, smartest and hard working talent in the market. In 2016 the team grew from 120 to 225 members.


#insideamaro


THE ENTIRE AMARO TEAM WISHES YOU HAPPY HOLIDAYS AND A STYLISH 2017!