AMARO is the first Brazilian fashion brand to try the new Instagram feature


Have you seen that it is now possible to buy your favorite outfits directly from our Instagram page? AMARO was the first Brazilian fashion brand to test the new tool, launched today in Brazil and in six other countries around the world. Learn more about it:



AMARO was the first fashion brand to test Shopping Instagram, the new shopping feature of the social network, launched today to other advertisers in the country. Through this new tool, that was being tested since 2017 in the US, followers will be able to buy products tagged directly on the images posted on Instagram.

Do you know when you like a product in our profile, but is not sure where to find it in our website? Now, AMARO's publications on Instagram can be tagged with the shopping feature, directing the user to more details about the product and, with only one touch, directly to the finalization of the transaction in our website. Our Head of Performance Marketing, André Martins, says more about the new feature:

AMARO’s proposal is to offer the latest fashion trends at accessible prices and a lot of convenience. As a mobile-first company, this new resource help us on convenience, allowing a fluid and integrated shopping experience. We are very excited to be one of the first brands to premier this tool and provide a new discovery experience to our customers
— André Martins

Have you seen how Shopping Instagram works in AMARO's profile? Tell us more about your experience!